MATT GALL:
A guide for growing your business.
✓ 15 years history ✓Proven success ✓Business acumen
Introduction:
Hi there!
Thanks for visiting my website.
To get straight to the point, most people who visit my website won’t contact me, but they will look for answers and advice. This strategy guide is how an organisation can implement my strategies, and follow my approach to winning more market share.
I have been building and tweaking this approach for over 10 years seeing the results first hand, so I am confident it will yield sustainable organic traffic if implemented thoughtfully.
A savvy organisation could use this guide to duplicate my strategies with 4-6 people. I believe a great internal team with skilled people could do it better than I could.
If your team needs help, or want to work together, feel free to reach out for a chat.
Cheers,
Matt
Strategy overview:
Getting started
Scroll down to find a visual guide to help you with each step, or, expand the 3 questions below to learn more before getting started.
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How does it work?
This approach follows the principles of a zero-sum game which is the economic theory of a situation that involves two or more sides, where the result is an advantage for one side and an equivalent loss for the others. In short, you will win market share at a lose to competitors in your market.
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What are the benefits?
The benefit is based on your business objectives. Normally it is suitable for 1 of the following:
- Increasing sales revenue: Generates more traffic, which converts to more sales opportunities.
- Improving brand authority: Position brand messaging in areas where exposure establishes authority.
- Piggyback competitor marketing: Organically align your business directly next to competitors as a 1-click alternative.
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When are results visible?
‘Results’ mean different things to different positions in an organisation. Here is a rough breakdown of when you will start seeing results for each position:
- Marketing team: Impression increase is most noticeable after 2-3 months depending on existing marketshare.
- Sales Department: Enquiry increases after 3-4 months depending on business cycles.
- Operations & management: Service demands generally increase after 5-6 months depending on conversion rates and economies of scale.
- Fiscal Bottomline: The most noticeable increase to the bottom line occurs at the 2nd year depending on a plethora of internal and external business factors.
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About:
My name is Matt Gall, I am a specialised business consultant with 15 years experience in search algorithms, website development, sales conversion optimisation and online demographic mapping. Additionally, I hold proficiency in market analysis, trend forecasting and brand positioning.
Even if the business has been operating for decades, market conditions change and so starting with an analysis is always ideal starting point.
1: Pre-work
The following information are general outcomes based on the law of averages from my career history. Results and outcomes will differ depending on the business, competition and various other factors.
1: Research, assess & budget.
The following information are general outcomes based on the law of averages from my career history. Results and outcomes will differ depending on the business, competition and various other factors.
Ideal and effective for:
Professional service-based businesses in industries such as law, health, finance, property, and technical service industries.
Not effective for:
Product-based businesses in industries such as fashion, beauty, education, ecommerce, and other consumer product industries.
Case Studies
View insights into projects with measurable improvements in key metrics and performance.
Services
Details on my services such as website development, SEO strategies, and consultation services.
Services
Details on my services such as website development, SEO strategies, and consultation services.
About
An overview of my experience, current projects, and the approach I take working with my clients.