MATT GALL:
A guide for growing your business.
✓ 15 years history ✓Proven success ✓Business acumen
Introduction:
Hi there!
Thanks for visiting my website.
To get straight to the point, on average +80% people who visit a website won’t make contact. Most people are looking for answers, tips and advice. Instead of trying to sell myself, I turned my skills into a business growth strategy guide. It’s a step-by-step guide to help an organisation implement my strategies to winning more market share.
I have been building and tweaking this approach for over +10 years seeing the results first hand, so I am confident it will yield sustainable organic traffic if implemented thoughtfully. I think savvy organisation could use this guide to duplicate my strategies with 4-6 people (an good internal team with talented people could do it better than I could).
If your team needs help, or want to work together, feel free to reach out for a chat. I am always open to considering new work.
Cheers,
Matt
Strategy overview:
Getting started
Scroll down to find a visual guide to help you with each step, or, expand the 3 questions below to learn more before getting started.
> Read more
How does it work?
This approach follows the principles of a zero-sum game which is the economic theory of a situation that involves two or more sides, where the result is an advantage for one side and an equivalent loss for the others. In short, you will win market share at a lose to competitors in your market.
> Read more
What are the benefits?
The benefit is based on your business objectives. Normally it is suitable for 1 of the following:
- Increasing sales revenue: Generates more traffic, which converts to more sales opportunities.
- Improving brand authority: Position brand messaging in areas where exposure establishes authority.
- Piggyback competitor marketing: Organically align your business directly next to competitors as a 1-click alternative.
> Read more
When are results visible?
‘Results’ mean different things to different positions in an organisation. Here is a rough breakdown of when you will start seeing results for each position:
- Marketing team: Impression increase is most noticeable after 2-3 months depending on existing marketshare.
- Sales Department: Enquiry increases after 3-4 months depending on business cycles.
- Operations & management: Service demands generally increase after 5-6 months depending on conversion rates and economies of scale.
- Fiscal Bottomline: The most noticeable increase to the bottom line occurs at the 2nd year depending on a plethora of internal and external business factors.
> Read more
Strategic Planning and Market Research
Website Building, Optimization and Content Strategy
3. Unifying and Integrating Brand Marketing
4. Outreach, Link Building, and Community Engagement
This section delves into the strategies for building high-quality backlinks, distributing your content, and enhancing your online reputation. We discuss the importance of creating shareable content, engaging in outreach, and building relationships with influencers and other relevant websites. We also cover the significance of actively participating in online communities, collaborating with complementary businesses, and supporting local initiatives to build a strong brand reputation.
Open
5. Analytics, Performance Monitoring, and Risk Management
In this section, we discuss the importance of implementing analytics tools to track and measure the performance of your website and marketing campaigns. We cover setting clear KPIs, monitoring progress, and using data-driven insights to optimize your strategies. We also explore the critical aspects of risk management, such as assessing potential digital risks, ensuring compliance with laws and regulations, and adapting to the latest trends and innovations in the digital landscape.
Open
6. Conversion Optimization and Growth Strategies
This section focuses on strategies for optimizing your website and marketing efforts to drive conversions and sustainable business growth. We discuss the implementation of conversion rate optimization techniques, creating compelling calls-to-action, and developing targeted landing pages. We also cover analyzing the profitability of your products or services, prioritizing high-value offerings, and developing strategies for upselling and cross-selling to increase customer lifetime value.
Open
About:
My name is Matt Gall, I am a specialised business consultant with 15 years experience in search algorithms, website development, sales conversion optimisation and online demographic mapping. Additionally, I hold proficiency in market analysis, trend forecasting and brand positioning.
Even if the business has been operating for decades, market conditions change and so starting with an analysis is always ideal starting point.
1: Pre-work
The following information are general outcomes based on the law of averages from my career history. Results and outcomes will differ depending on the business, competition and various other factors.
1: Research, assess & budget.
The following information are general outcomes based on the law of averages from my career history. Results and outcomes will differ depending on the business, competition and various other factors.
Ideal and effective for:
Professional service-based businesses in industries such as law, health, finance, property, and technical service industries.
Not effective for:
Product-based businesses in industries such as fashion, beauty, education, ecommerce, and other consumer product industries.
Case Studies
View insights into projects with measurable improvements in key metrics and performance.
Services
Details on my services such as website development, SEO strategies, and consultation services.
Services
Details on my services such as website development, SEO strategies, and consultation services.
About
An overview of my experience, current projects, and the approach I take working with my clients.