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    Guide & Resources

    Strategic Planning and Market Research

    Website Building, Content and Customers

    Unifying and Integrating Brand Marketing

    Partnerships, Influence, and Reputation

    Facing Uncertainty in Australia’s Economic Climate?

      Navigate economic challenges with Quantica. Request tailored analyses on market trends, emerging signals, and consumer behaviour through your account manager or our online form. We will provide actionable insights to help your business make informed decisions, find potential opportunities, and maintain a competitive edge.

      Making Australian businesses even better

      Our re-designed CommBank app makes it easier for you to do business, with new features and tools to help you access insights on the go.

         Separate your business and personal accounts

      ✓   Customise your app home screen

      ✓   Get insights tailored to your business

      Law firm specific:

      Legal Practice Software: Improve Performance

      Email the Support team of the respective provider and ask about what is mentioned below. They will aid you in implementing the solution, the benefits, and train your team.

      Clio

      Clio Grow, a component of the Clio Suite, is a function that automates lead tasks and streamlines client intake process.

      LEAP

      Leap has many addons that increase efficiency and save time. Leap’s “Perfect Portal” and “Redview” are ideal for firms that want to grow.

      Smokeball

      You already use the ‘Tags’ function for day-to-day management. This function can be upgraded to track leads, referrals and CLV. 

      Law firm specific:

      Law Marketing Regulations Overview

      Navigating the myriad regulations in legal marketing is crucial for maintaining compliance and upholding the integrity of your law firm. To ensure your marketing strategies align with legal standards, consider these critical questions:

      Are My Qualifications Accurately Represented?
      Review whether the qualifications you are advertising are those you have officially earned. Ensuring accuracy in your credentials is vital not only for legal compliance but also for maintaining trust and credibility with potential clients.

      Is My Experience Presented Honestly?
      Reflect on how you depict your professional experience. Are you ensuring that all information is factual and not exaggerated? Accurate representation of your experience is essential for truthful communication and for protecting your reputation from potential legal challenges.

      Can I Substantiate My Specialisation Claims?
      Ensure that any claims of specialisation are supported by formal accreditation. Only individuals, not firms, can be accredited as specialists. If your firm employs one accredited specialist, you must not use the term “specialists” in plural form or imply that there are multiple specialists at the firm. When your firm includes accredited specialists in different fields, explicitly state these fields. This prevents the misconception that the firm is accredited in all areas of law.

      Navigating the complexities of legal marketing regulations can be challenging. Professional Support Units across various state law societies offer free guidance on professional branding and advertising compliance. For more detailed inquiries regarding ethics or regulatory compliance, legal practitioners are encouraged to contact their respective state’s law society. Accredited specialists in need of support with accreditation matters should reach out to the Specialist Accreditation department of their local law society.

      Ensuring compliance in your law firm’s marketing can be a daunting task. If you’re seeking to not only comply with the regulations but also to excel in your marketing efforts without risking legal pitfalls, consider hiring a professional. With expert advice, you can navigate these waters smoothly, ensuring that your marketing strategies are both effective and compliant.

      General Business:

      Australian Regulations Overview

      Numerous regulatory bodies offer support and guidance on advertising compliance and ethical business practices. These include the Australian Competition and Consumer Commission (ACCC), which provides guidelines on fair trading and consumer protection, and the Australian Securities and Investments Commission (ASIC), which regulates financial services and corporate governance. Businesses can also seek advice from the Australian Business Licence and Information Service (ABLIS) for assistance in understanding the necessary licenses, regulations, and compliance standards relevant to their industry. Engaging with these bodies ensures that businesses operate within the legal frameworks, promoting transparency and integrity in all advertising and marketing activities.

      Comparisions

      Comparisons with competitors must be factual, cannot be misleading, and comply with the Competition and Consumer Act 2010.

      Visit

      Testimonials

      Use testimonials carefully in advertising. They must be genuine, relate to typical cases only, and not create unrealistic expectations.

      Advertising

      All advertising content must be truthful and verifiable. Misleading advertisements can result in penalties under the Australian Consumer Law.

      Strategic Planning and Market Research

      This section encapsulates the essence of understanding your market, segmenting your audience, researching relevant keywords, and budgeting efficiently.

      Business Goals and Market Analysis

      Part 1: Identification of Target Market: The Key to Online Success
      Part 2: Conducting a Competitive Analysis: Finding a Brand’s Edge
      Part 3: Aligning Marketing Strategies with Business Objectives

      Keyword Research and Budget Evaluation

      Part 1: Power of Words: Your Guide to Effective SEO Research
      Part 2: Budgeting: Allocating Resources for Success
      Part 3: Evaluating Your Website’s Authority: A Key Factor in SEO Success

      Customer Segmentation and Targeting

      Part 1: Power of Personas: Targeting Your Ideal Customer
      Part 2: Segmentation: Targeting Your Most Valuable Customers
      Part 3: Visitors to Customers: Optimising Your Funnel for Maximum Conversions

      Strategic Planning and Market Research

      This section encapsulates the essence of understanding your market, segmenting your audience, researching relevant keywords, and budgeting efficiently.

      Strategic Planning and Market Research

      This section encapsulates the essence of understanding your market, segmenting your audience, researching relevant keywords, and budgeting efficiently.

      Strategic Planning and Market Research

      This section encapsulates the essence of understanding your market, segmenting your audience, researching relevant keywords, and budgeting efficiently.

      Why choose Quantica?

      Benefit 1

      Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

      Benefit 1

      Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

      Benefit 1

      Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

      Benefit 1

      Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

      Benefit 1

      Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

      Benefit 1

      Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

      Business Calculators

      Comparisions

      Comparisons with competitors must be factual, cannot be misleading, and comply with the Competition and Consumer Act 2010.

      Visit

      Testimonials

      Use testimonials carefully in advertising. They must be genuine, relate to typical cases only, and not create unrealistic expectations.

      Visit ACMA

      Advertising

      All advertising content must be truthful and verifiable. Misleading advertisements can result in penalties under the Australian Consumer Law.

      Visit

      Strategic Planning and Market Research

      This section encapsulates the essence of understanding your market, segmenting your audience, researching relevant keywords, and budgeting efficiently.

      Strategic Planning and Market Research

      This section encapsulates the essence of understanding your market, segmenting your audience, researching relevant keywords, and budgeting efficiently.

      Strategic Planning and Market Research

      This section encapsulates the essence of understanding your market, segmenting your audience, researching relevant keywords, and budgeting efficiently.

      Things you should know

        The articles, tools, reports, and other content provided on this site are intended for general informational purposes only and do not constitute formal advice. This content does not take into account the specific objectives, financial situation, or particular needs of any reader. Before making any decision based on this information, consider its appropriateness to your circumstances. 

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